When Corporates Dominate Pride Parades, Everyone Loses

The recently-concluded 2018 London Pride parade broke all kinds of records: but many of them ought not necessarily be a source of pride.

Having attended Pride events in many countries since the 1990s, both the authors can state that there has never quite been a Pride Parade like London’s in 2018.

Not only did the parade break records for how long it took – crowds had noticeably thinned after three hours and there remained dozens of entries yet to start their procession – but the parade was truly notable for its overwhelming number of corporate entries.

From our perspective on the corner of Regent and Oxford Streets, no sooner had one or two community entries walked by, than we had yet another high-impact, high-expense motorised parade entry – usually with sound system and dancing – representing a corporate brand.

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