A hard-hitting art installation to raise awareness of male suicide prevention has been unveiled on top of ITV’s London headquarters.
The roof of the ‘This Morning’ studios and the broadcaster’s main tower has been fitted with 84 sculptures designed to make the government take action and improve suicide prevention and bereavement support.
The campaign, called Project 84, is the mastermind of male suicide prevention charity CALM, and represents the fact 84 men take their own lives every week in the UK.
Suicide continues to be the single biggest killer of men under 45, with 75 percent of all suicides being male.
The sculptures, which were designed by US street artist Mark Jenkins, were unveiled live on Monday’s (26 March) edition of ‘This Morning’