’The Apprentice’ returned with its usual mix of hapless contestants and ridiculous one-liners on Wednesday night, but viewers were not impressed to see some good old fashioned sexism thrown in to its debut episode.
One of the new candidates came under fire from fans of the business-based reality show after he made some disparaging remarks about the female contestants.
After they were set their first challenge – the classic treasure hunt task – Rick Monk told his male team mates: “These girls have no chance of winning this first task.
“They’re gonna be fashion-conscious, ‘oh my make-up’s running’, doing their hair. The boys on tour. We’re definitely going to wipe the floor with them.”
Viewers quickly flooded social media to call him out for relying on tired old tropes to motivate the team.
2018, 14 seasons of the apprentice and a member of the boys group still makes a sexist comment about how the girls will be too occupied with makeup and clothes. Nice
— princess of colour (@trebeccam) October 3, 2018
OK, who had 9 minutes into the series for the first sexist ‘this is why we’ll beat the women’s team’ comment in The Apprentice sweepstake?
— Michael Randall (@Derblin_Randall) October 3, 2018
Is part of the application process for the apprentice being a sexist?
“These girls are gonna be all focused on fashion and their makeup but we’re the lads on tour”
— Daryl Gorman (@Daryl_Gorman91) October 3, 2018
5 mins in and someone in #TheApprentice said one of the most sexist things I’ve heard in months. Clearly, he doesn’t take women seriously in the workplace. Anyone saying that we don’t need #AthenaSWAN is seriously misguided.
— Jordon (@Oceansandland) October 3, 2018
Apparently, the girls aren’t going to do well because they’ll be “concentrating on their make up.”
So it looks like we’ve had our first ridiculously sexist comment of the…