Sweaty Betty Criticised For 'Unnecessary Sexualisation' Of New Children's Range

Women’s activewear brand Sweaty Betty has come under fire for “unnecessary sexualisation” in images promoting their first ever range of leggings and cropped tops for children.

A photo shown on the retailer’s website of three girls modelling the tropical print outfits was called “inappropriate” by commenters on Twitter, while Kate Dale, strategic lead at Sport England’s This Girl Can campaign, told HuffPost UK she feels the image is “at best unhelpful, and at worst very worrying, in the way it portrays girls” and she is concerned it will put young girls off exercising.

“Women come in all shapes and sizes and all levels of ability – it’s important that they don’t feel they have to look a certain way or wear certain clothes to be active,” she said.

Read Story

Share This Post