Poundland’s #NSFW Teabagging Elf Advert Banned For ‘Demeaning Women'

Poundland has been banned from reusing a series of ads created for its 2017 Christmas campaign, one of which included a nod to the sexual act of teabagging.

The ad, which divided the internet when it was posted on Poundland’s Twitter and Facebook pages on 21 December, featured an image of a toy elf holding a tea bag between its legs with a female doll lying beneath it. 

The NSFW advert originally included a box of Twinings tea in the background along with the caption: “How do you take your tea, one lump or two?” But after the tea manufacturer complained about the “misuse” of its product, Poundland posted a second edited image, along with the caption: “Spot the difference”.

The teabagging ad is just one from Poundland’s #ElfBehavingBad campaign that has now been banned by the Advertising Standards Authority (ASA), after the regulator received 85 complaints about the “sexualised” depictions of toys.

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