Lidl Pilots Fun-Size Vegetable Range For Children To Encourage Kids To Eat Their Greens

Lidl Pilots Fun-Size Vegetable Range For Children To Encourage Kids To Eat Their Greens | The Huffington Post

Lidl is piloting a new fun-sizeĀ vegetable range to encourageĀ childrenĀ to eat their greens.

The supermarket announced that stores will launch five new products, following a 20% increase in sales of their existing fun-size fruit and vegetable range.Ā 

Not only that, but the new fun-sized products have been given names and packaging designs to engage a younger audience.

These include: Mini broccoli trees, cauliflower clouds, sweet potato piggies, romanesaurus rex and unicorn carrots.Ā Ā 

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ā€œAt Lidl weā€™re always looking at new and innovative ways to make parentsā€™ lives a little easier,ā€ said Emma Byrne, Lidlā€™s head of fresh produce, who spearheaded the pilot.

ā€œFollowing the success of our fun-sized fruit and veg range, we made the decision to take the additional step of introducing new product names and designs that are geared towards getting kids to eat quality, healthier food.

ā€œWeā€™re incredibly hopeful that the pilot will do well and are already in the process of exploring additional range options.ā€Ā 


Ā£1.09 per pack.


Ā£1.25 per pack.Ā 


Ā£1.99 per pack.Ā 


79p per pack.


Ā£1 per pack.Ā 

With the news that we should now be eating 10 portions of fruit and vegetables a day, Lidl hopes to help families with the ongoing challenge of inspiring kids to be healthy.Ā 

The products will be piloted in all Lidl stores across England, Scotland and Wales until the end of March 2017 or while stocks last.

If the range is successful, the supermarket will look to stock it on a permanent basis and expand the range.

The new items will be merchandised in store alongside the supermarketā€™s existing fun-size range, which currently consists of mini pears, apples, bananas, tomatoes, peppers, cucumbers and soft citrus fruits.

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