Gap Kids Advert Slammed For Being 'Sexist' Calling Boys 'Scholars' And Girls 'Social Butterflies'

Clothing brand Gap Kids has been accused of profiling “sexist” stereotypes of girls and boys.

The store sent out their clothing campaign to UK customers showing a young boy being called “the little scholar” and a girl “the social butterfly”. 

Sabrina Golonka, from Leeds, tweeted her fury after receiving the email with the advert on. 

“Just…. no,” she tweeted on 31 July 2016.

Twitter users also were quick to point out the boy’s T-shirt has the incorrect spelling of Einstein, spelling it ‘Einstien’. 

After Sabrina tweeted the picture, it wasn’t long before other people began criticising the clothing brand. 

Simon Ragoonanan, dad and blogger at manvspink.com called the advert “damaging”.

“Retailers divisive and sexist gendered marketing tactics continue…

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