One in two children spend an hour or less outside per day, in contrast to prisoners who are guaranteed two hours in the open air every day, a global study has revealed.
A survey of 12,000 parents with children aged from five to 12 years old, in 10 countries, found almost a third of children play outside for just 30 minutes or less a day.
This research formed the basis of laundry brands’ OMO and Persil’s latest campaign – Free the Kids – Dirt is Good.
When a prisoner from a maximum security facility in America was told how little time children spend outside on average around the world, he replied: “Wow, that is depressing. That really is.”
To mark the launch of the campaign, OMO and Persil released a film in which prisoners from Wabash Valley Correctional Facility in Indiana, America,…