Children Around The World Spend Less Time Outdoors Than Prisoners, Global Study Reveals

One in two children spend an hour or less outside per day, in contrast to prisoners who are guaranteed two hours in the open air every day, a global study has revealed. 

A survey of 12,000 parents with children aged from five to 12 years old, in 10 countries, found almost a third of children play outside for just 30 minutes or less a day.

This research formed the basis of laundry brands’ OMO and Persil’s latest campaign – Free the Kids – Dirt is Good.

When a prisoner from a maximum security facility in America was told how little time children spend outside on average around the world, he replied: “Wow, that is depressing. That really is.”

To mark the launch of the campaign, OMO and Persil released a film in which prisoners from Wabash Valley Correctional Facility in Indiana, America,…

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